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Jordan B Peterson University (in Planning) JBP, a now globally famous Professor at the University of Toronto* wants to change the way that Universities operate, and get away from the leftward-drifting, anti-free-speech model that has taken over the West. When JBP decided to stand for the Truth, he began a journey of transformation - for himself & for Universities After his rise to considerable fame online, the success of his book*, people are ready to throw money at him, and/or join this project. It is a big challenge that he wants to get right, before launching He talks about it here - at 5:47 minutes in Jordan Peterson How The Radical Left Gets Away With Their Insanity Today (He reads a Message): "xx" Listen to his response in the video. "I don't have the wherewithall to scale yet..." "Once I have a public platform in place, I will make an announcement." My reaction: Peterson University - it is comforting to know that JBP is wrestling with the challenge of how to get this into motion. Clearly, he wants to do something real and effective. If he was a different sort of guy, he would not have to wrestle in this way. He could announce it, raise money for it, and take a big chunk of money for lending his name to it. (Both Bill Clinton, who received $17.6 million to serve as Laureate International Universities honorary chancellor, and Donald Trump, cashed in by lending their names to "university projects".) But JBP wants to do something better, more effective, and more enduring. He's not just "in it for the money." So he will get the planning done carefully, before launching.