I think physical buyers are the strongest hands of all. Unlike many paper traders, physical holders know exactly why they are in this market, understand the fundamentals and have no trouble riding out the volatility.
As for the man/woman on the street, jewellery holder, these people tend not to listen to the media that usually broadcast the the misinformation such as the BBC, CNN etc. so cannot be "scared out" but they can of course be seduced by the daytime TV "turn your old gold bling into cash" ads.
I think gold stocks are where it's at now. Sentiment is crap and the early speculators are getting battle weary but I think reinforcements are close at hand!!!